Co-Founder - Dishnary

Oct 2016 - Mar 2019

With this startup we aimed to digitalise the traditional restaurant menu by making it user centric with food pictures, ingredient description and on-table ordering capability.

  • Conducting research to understand the user and their needs

  • Creating journey maps, wireframes and prototypes

  • Designing and strategising the UX and UI or a suit of mobile and tablet applications

  • Carrying out user testing and feedback evaluation

  • Promoting and creating brand identity on social media


Internship -

May 2014 - July 2014

  • Managing Facebook groups and pages

  • Keeping up-to date with client data base and information

  • Responding to company queries and provide customers with quotations

  • Monitoring and evaluating operational activities


English - Fluent (C1)

German - Basic knowledge (A1)

Hindi and Gujarati - Native speaker

Master of Arts Innovation Design Management
University of Applied Sciences Europe, Berlin    

​Sept 2019 - present

Master Thesis (Concept): “Digital product design and its influence on user’s experience and behaviour.” (Working title)

Bachelor of Arts Business & Management
Leeds Beckett University, United Kingdom

Sept 2014 - June 2016

BTEC HND Diploma in Business​

RIMS International School of Business & Technology, India

Sept 2012 - July 2014


Enterprise Design Thinking Practitioner - IBM 

Digital Skills: User Experience - Accenture